About Me

Most companies don’t stall because of effort.

They stall because of structure (or lack thereof).

Channels become fragmented.
Agencies drift.
Spend increases while clarity decreases.
The founder becomes the bottleneck… again…

That’s where I step in, and crush.

I serve as Fractional CMO for growth-stage companies that need executive marketing leadership without the cost or commitment of a full-time CMO.

I’ve led marketing at the C-suite level across DTC and B2B environments, built and exited a marketing agency, and designed scalable revenue systems for founder-led companies navigating their next stage of growth.

My work has included:

• Architecting multi-channel revenue strategies
• Designing influencer and partnership ecosystems
• Implementing account-based marketing systems
• Leading cross-functional marketing teams
• Aligning agencies with measurable revenue accountability
• Preparing marketing infrastructure for investor scrutiny

I specialize in helping companies transition from founder-driven marketing to scalable, repeatable growth systems.

Marketing is not campaigns.

It’s economics.
It’s structure.
It’s sequencing.
It’s clarity.
It’s accountability.

Growth becomes predictable when…

• Channel roles are defined
• KPIs tie directly to revenue
• Offers are architected strategically
• Teams operate from alignment instead of noise

I don’t add activity. -> I reduce chaos.

I don’t execute tasks. -> I lead systems.

If you’re looking for tactical execution only, I’m not the right fit.

If you’re looking for structure that unlocks your next revenue tier, we should talk.